Skrip temubual semasa memberi penerangan bagaimana syarikat dijalanakan:
Fiq: Assalamualaikum and good afternoon. You with me Ahmad Afiq Adli and my colleagues.
Sister:
Angeliny broadcast live on News Agribizz about
the success of an organic fertilizer companies namely Top Eleven
Company.
Fiq:
News today we will
look at how the
TEC create a good Business Plan until
they succeed. Before
we move into the business plan let us know
a little background on this company. Top 11 Company was established in November 25, 2014. Its
core business is the manufacture
and distributor of organic fertilizer with
the scale of production at a moderate level. The company's main product is an organic fertilizer which is a suitable fertilizer for each plant and
materials used are environmentally
friendly materials. We now turn to the Business Plan? Business
Plan is to guide
entrepreneurs to achieve
the set objectives and assure investors, banks, and others.
Angeliny
: There are several important elements in the making of
this Business Plan.
Among marketing, operating,
financing and human resource. Let us discuss
them one by one. First of all,
how the company conducts marketing activity. The target market
is farmers and any farmer who have a farm. The best way to market the product,
check the farm’s farmer to find the best fertilizer can use and promote the
advertising at the banner. A part from that, make the advertising such as
television, newspaper and magazine. Another way is promote the product by an
agent. The company strategy is compete in product quality and market monopolization
which is wholesaler between producer and customer, company benefits to sale the
product and direct from factory to customer. Besides, good price is company
strategy. The service delivery which is direct deliver from factory to farm’s
farmer and direct from shop to farms. Have an agencies is the company strategy,
build the shop for every country and satisfaction what the customer want and
need. Another way is packaging and labeling. For packaging is bin and gunny and
for labeling is HACCP, SIRIM label and have a certificates that government
approve. Market timetable, every years to promote the product by television,
every months promote the fertilizer in magazine and every weeks promote in
newspaper. Last but not least, quantity of fertilizer it depend on factory to
divide the quantity of product. The higher demand of product is packaging in
gunny. Let's look at companies that
serve as a reference for this marketing division.
(video).
Fiq:
We now turn to
the operating divisions. Operating is one important
element in a company because the
company needs to constantly monitor
all operations taking
place in the production of organic
fertilizer. Therefore TEC company uses the method of operating such as visit
many farm to identify the fertilizer that always used by farmers . Further, the company has a strategy of operating as compete with other company in terms of
quality and productivity. TEC has advantages such begin the only company that
sells fertilizer. TEC already monopolize the market because in Malaysia there is limited company to produce organic
fertilizer. TEC has become a middle man between producers and consumers because
the company put a reasonable price to consumers. To
reinforce the information, let us review one company
which is a reference. (video).
Angeliny:
You have described the two elements of the business plan while ago. Now let's
see what needs to be in part financing. Finance is the business function
responsible for receiving and managing funds efficiently and effectively in
order to achieve organizational goals. Share capital issued TEC company is to
build a factory and buy machines and other equipment. The company is also
seeking a loan from the bank, namely SME Bank. There are several conditions put
forth by the bank of paperwork and there is a nice confirmation of certain
agencies. There are also a number of problems avoided by companies that reduce
the value of bank loans and avoid warned 3 times by the bank. Currently the
company TEC always repay the loan on the agreed date of each month. So let's
see the reference that has been provided for this financing division. (Video)
Fiq:
Thanks for the explanation earlier. Let's peel on human resource anyway. Human
Resource is a process for addressing various issues to employers, workers and
other workers for the success of the company in order to achieve those
objectives. There are several aspects that need to be considered including in a
company how many workers will be needed, for TEC their has a total of 15
employees. Next, before a company is built we need to formulate a position
which should be included in the organizational chart as directors, assistant
directors, secretaries and others. For TEC, they have 6 highest office like
director, assistant director, secretary, head of marketing, operations chief,
chief financial and chief human resources. To complement the human resource
aspects of this, the company needs to know where to get the workers was through
interviews, recruitment, selection and others. For this company they have
chosen as a recruitment interview and there are also some conditions that
qualify a person to work among the minimum age is 18 years old and above and
the level of education is the SPM. Companies Top Eleven Company has selected
the company as a reference, let's look together.
Angeliny:
We have listed the four most important factors in making a business plan
for Top Eleven
Company. That way
for this company
successful until now
because the business plan they produce very helpful
and gave us
formulate rules for a good business plan. Finally
we want to thank
all of the parties to the Top Eleven Company
for sharing a good and interesting
business plan. It is hoped that the
audience can make a guide to build a
new business. I Angeliny
with my colleagues.
Fiq:
Ahmad Afiq Adli
from News Agribizz. Thank you.
disediakan oleh : Emilia Farina Binti Ismail (S19682)
